Tag Archives: The Workshop Warehouse

The Workshop Warehouse

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The Workshop Warehouse is a whole sale distributor of workshop consumables and tools, selling mainly to mobile sales men and distributors based around the UK with some overseas business. I joined them in January 2017, just after new years day, and after the resignation of their designer in march I began to take on some design responsibilities. The following is a small example of the work I did. I’ve chosen to showcase these designs as they are aimed at a more corporate audience than I have previously shown.

Flyers & Retail Posters

E-shots, and target mail campaigns are still a large part of this business. Together with producing flyers for distributors and end users a lot of design work is based around product promotion. These flyers, also adapted as posters for the retail area of the shop, were used across all depots.

Trade Show Banners

One major problem in planning multiple shows is that the existing banners were only set up for two industries; Automotive and industrial. Due to how difficult these banners were to set up, and how damaged they had become due to wear and tear I suggested four 1.5m pull up banners in stead; easier to transport, easier to set up and cheaper. Used at the Speedy 2017 show, these Four banners were designed, with a different base image depending on the target sectors:

Industrial Banner
Trade show: Commercial Banner
Trade Show: Automotive
Trade Show: Automotive

These banners lack any branding due to the business’ nature of providing bespoke catalogues to customers. So in the event of trade shows to any of these specific customers, we cannot promote the Workshop brand and instead required an overview of products and services we offer. To compensate for the lack of branding, I commissioned a special foam board sign which can be hand on wires or attached to a table with Velcro. Two signs, one 11500 x 2000mm and the larger 1875 x 250mm can be seen below, in addition to a generic pull up banner featuring a product silhouette motif;

TV Screen

In all depots televisions are used to display products and special offers, here is a sample of the designs featured;

Compliment Slips

Compliment slips were a key way of informing customers of new catalogues, dates and services changes due to “lack of digital knowledge” among the customer base. As such many were designed and distributed throughout the year and included with invoices;

Bespoke Catalogue Covers 

Finally a large part of the business is centred around the catalogue. The catalogue, as well as being a “workshop warehouse” is customised to certain customers so they can sell directly from the catalogue.

 

Catalogue published Feb 2018

*All deals, offers, promotions and prices shown above are no longer valid. Please know that these date back to 2017 and were for a limited time only. Please do not try and claim any of them, because they will not be redeemable.