NaSTA: Designs and Campaigns

NaSTA is something I’ve mentioned in a previous blog. I was the Marketing Officer the National Student Television Association from April 2014 until June 2016; in that time I designed and implemented all marketing material within that period. I thought it was about time I put them all together to maybe help/inspire the design of other Student Media bodies or just for a bit of nostalgia.

To help with recruitment we needed a video. Not being an amazing editor I decided to go to the best one I know. That video above was edited by Giedrė Balsevičiūtė. While I story boarded it, collected the Alumni quotes and helped collect the footage, she did all the editing, colour correction, typographical animation and put up with my demands of minute tweak so all that glory should go to her. it definitely sets the tone for those who don’t know NaSTA.

Affiliation guides

Before I became the marketing officer, affiliation guides were always on the cards but never materialised, both years I decided to make them fun as well as informative. These guides were printed and sent to every affiliated station.

I will apologise now for having to click the images to see them in all their glory. ISSUU and word press aren’t the most compatible of programmes. When I embed them they are too large with no way of editing the dimensions on the page. Click the images for an ISSUU digital copy.

Affiliation guide for the 2014/15 academic year features a nod to a great Douglas Adams’ classic hitchhikers guide to the galaxy on the front page. All NaSTA red, it features the first map documenting all the stations across the country.

Affiliation guide for the 2015/16 academic year, designed as homage to Harry Potter. The silk pattern was in my mind, a pun on the texture of silk finish paper. This guide also features and info graphic about station’s budgets and facilities conducted by myself during the build up to publication.

I believe this has become a tradition now with the Affiliation pack/guide being sent out after affiliation.

AFFILIATION CAMPAIGN

The quotes from the video formed the affiliation campaign in 2015/6. Alumni quotes from stations up and down the country; from alumni who have advanced into a verity of careers thanks to NaSTA were used in social media and email marketing campaigns. Coupled with images sources from NaSTA’s back catalogue created galley of names and faces for students to relate to while highlight NaSTA’s benefits.

Awards Tickets Campaign

For two years NaSTA had to get people to the awards, selling tickets is big business considering there’s no back up budget and we don’t want an angry SU after us for money we don’t have. So NaSTA needed something to drum up interest. In the last two weeks. The images with accompanying mail chimp e-shots were posted on social media, groups and became a staple of the sales campaign for the awards in 2015 and 2016.

Awards 2015

The Awards apart from the official “NaSTA awards 2015” logo which was the best of a horrific bunch of suggestions from one of the hosts stations, I designed most of the work. PSTV the main hosts took the reins very late into the year and as organised as Mr. Murphy was, design wasn’t his priority so I offered my hand.

    

As well as the Awards programme, lanyards, wristbands, general signage and table plan  I also did the award certificates which were presented on the night. In 2016 the team at Leeds did most of the design, but I did do a version of the 2016 award certificate. 

SOCIAL MEDIA 

The social media channels had existed for ages in NaSTA, with Facebook being the focus, splintering into groups. As well as maintaining the various NaSTA groups, I took the helm of the Facebook, Twitter and Youtube channels for my 2 years in office. Youtube was the most underused form of social media, which for a Student Television based organisation was stupid, so came NaSTA News, short update videos started by me and continued by all members of the Exec. I filled Twitter and Facebook with special designed images to complement the content (which you can see some examples of below) and started the Instagram in my second term. Overall engagement across all three improved during my terms and hopefully they are still be used to their fullest effect.

NaSTA’s social media was always fun to run, and relatively easy with scheduling tools such as Hootsuite and Gramblr. If you want to follow them its /NaSTAuk on Facebook, @NaSTAuk for twitter, @NaSTA_uk for Instagram and NaSTAchannel for Youtube. Hopefully the stuff I did will still be up there and the photos of my face won’t.

REGIONAL CONFERENCE LOGOS 

To give each regional conference its own identity and to make it feel more like and event, each conference got its own logo which emulated something about the region in which is was hosted.

Hosted by DUSA TV

Hosted by Kings TV

Hosted by NSTV

Hosted by Guild TV

Hosted by SUSU TV

Hosted by Campus TV

Website

In 2015, me and the then Technical officer, Louis Clift, decided to redesign the NaSTA website. The old wordpress website had become old, poorly maintained and started to break. After it and the wiki became targets for spam bots we decided to scrap it and start again. Louis being a genius, said he’d code a new one, so with me mocking up the layout and him coding we end up with www.nasta.tv as it is today. In case they change it in the future here’s a screenshot of mine and Dr. Clift’s silver-light website;

POST 2016

In the few weeks before the 2016 Awards, I had an idea for a marketing campaign for selling tickets for the awards. “What’s your NaSTA story” would be a collection of stories, from alumni and current NaSTA members, of their best moments at the awards themselves. While I didn’t have enough time to action this, I found a small flip camera and gave it to a man I knew was a prolific snap-chatter. I edited this POV video to start the “Whats Your Story” idea, hoping that the next team would finish that idea, unfortunately I doubt they will now…

That’s all folks…

Well that’s as much as I can remember/ have kept hold of. There’s probably more I designed, but having travelled up and down the country, been to 5 NaSTA award ceremonies, hosted a peoples choice award and did a strange spoof series called Know your NaSTA, I feel that I did alright. NaSTA will continue to grow, it’ll probably stumble a few times but overall it will improve, just glad I did my part. For the last time:

-Marketing Officer Out